I know, you went to law school, not business school. Too bad! Lawyers need to sell, too. Sell what? Mostly themselves! And their expertise.
If you’re unclear on how to get started, read on for advice on marketing — online and off.
Legal Marketing Basics
- The Foundations of Marketing Yourself: The Elevator Speech Every professional needs a good elevator pitch. Check out these tips for what to include.
- The Foundations of Marketing Yourself: The Mission Statement Your mission statement is as important as your elevator pitch. Check out these tips for what to include.
- Online Marketing and SEO Basics for Lawyers and Law Students The basics of developing a personal brand as a young lawyer or law student.
- Online Marketing and SEO Basics for Lawyers and Law Students: The Big Picture What are you trying to do with online marketing and SEO? You can learn more about the big picture here.
- Online Marketing and SEO Basics for Lawyers and Law Students: Defining Your Ideal Client For each lawyer, the ideal client is a little bit different - it all depends on your type of practice and personality. Learn how to define your ideal client here.
- Online Marketing and SEO Basics for Lawyers and Law Students: What is Your Ideal Client Searching For? Once you've defined your ideal client, you need to decide what he or she will be searching for and how you can help him or her.
- Online Marketing and SEO Basics for Lawyers: How the Internet Works Before utilizing SEO for your personal brand, you need to learn how the internet uses this information. Learn more here!
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