Ready for a crash course in online marketing and SEO for lawyers and law students? Here you go.
Part One: The Big Picture
In our last article on online marketing and SEO basics, we talked about why lawyers and law students need a personal brand and why it’s important for potential clients, mentors, benefactors, etc. to know, like, and trust you. [Read more…] about Online Marketing & SEO Basics for Lawyers and Law Students: The Big Picture
Previously in the Online Marketing & SEO Basics for Lawyer and Law Students series, we talked about legal marketing basics (the know/like/trust theory) and discussed the importance of defining useful goals for your online marketing efforts.
Now it’s time to move on to a critical question: Who’s your “ideal client” and how is that person going to find you? [Read more…] about Online Marketing & SEO Basics for Lawyers and Law Students: Defining Your Ideal Client
Previously in the Online Marketing & SEO Basics for Lawyer and Law Students series, we talked about llegal marketing basics, discussed the importance of defining useful goals for your online marketing efforts, and defining your ideal clients.
Now it’s time to move on to the next question: What is your ideal client searching for? [Read more…] about Online Marketing & SEO Basics for Lawyers and Law Students: What Is Your Ideal Client Searching For?
If you search for “SEO for lawyers,” you’ll see something interesting. Most of the top results are from SEO consultants, looking to make money off lawyers. But the very top result (at least in my Google search) is an article from the Lawyerist.com website.
Why? Because that site has a ton of credibility, and Google recognized it as potentially relevant. (Correctly, as it turns out, because I was looking for articles about SEO for lawyers, not an SEO consultant, since I’m getting ready to tell you how to avoid paying them.) [Read more…] about Online Marketing and SEO Basics for Lawyers: How the Internet Works
One reason people hate “networking” is that it feels like you’re asking for a favor. Which — frankly — you are!
The good news is that most people like doing favors…as long as it’s clear that you know when they’re doing you a favor.
Otherwise, bad things happen, and your networking efforts can fail in dramatic fashion.