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All the tools you need for law school success.

About Alison Monahan

Alison Monahan is the founder of The Girl's Guide to Law School, which helps law students and prospective law students get in to law school, get through, and stay true to themselves. Alison is a graduate of Columbia Law School, where she was a member of the Columbia Law Review and served as a Civ Pro teaching assistant. You can find her on Twitter at @GirlsGuideToLS.

Online Marketing & SEO Basics for Lawyers and Law Students

June 6, 2015 By Alison Monahan Leave a Comment

SEO Basics for Lawyers and Law Students

Ready for a crash course in online marketing and SEO for lawyers and law students? Here you go.

[Read more…] about Online Marketing & SEO Basics for Lawyers and Law Students

Online Marketing & SEO Basics for Lawyers and Law Students: The Big Picture

June 6, 2015 By Alison Monahan Leave a Comment

shutterstock_97045082

Part One: The Big Picture

In our last article on online marketing and SEO basics, we talked about why lawyers and law students need a personal brand and why it’s important for potential clients, mentors, benefactors, etc. to know, like, and trust you. [Read more…] about Online Marketing & SEO Basics for Lawyers and Law Students: The Big Picture

Online Marketing & SEO Basics for Lawyers and Law Students: Defining Your Ideal Client

June 6, 2015 By Alison Monahan Leave a Comment

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Previously in the Online Marketing & SEO Basics for Lawyer and Law Students series, we talked about legal marketing basics (the know/like/trust theory) and discussed the importance of defining useful goals for your online marketing efforts.

Now it’s time to move on to a critical question: Who’s your “ideal client” and how is that person going to find you? [Read more…] about Online Marketing & SEO Basics for Lawyers and Law Students: Defining Your Ideal Client

Online Marketing & SEO Basics for Lawyers and Law Students: What Is Your Ideal Client Searching For?

June 6, 2015 By Alison Monahan Leave a Comment

legal networking

Previously in the Online Marketing & SEO Basics for Lawyer and Law Students series, we talked about llegal marketing basics, discussed the importance of defining useful goals for your online marketing efforts, and defining your ideal clients.

Now it’s time to move on to the next question: What is your ideal client searching for? [Read more…] about Online Marketing & SEO Basics for Lawyers and Law Students: What Is Your Ideal Client Searching For?

Online Marketing and SEO Basics for Lawyers: How the Internet Works

June 6, 2015 By Alison Monahan Leave a Comment

how the internet works

If you search for “SEO for lawyers,” you’ll see something interesting. Most of the top results are from SEO consultants, looking to make money off lawyers. But the very top result (at least in my Google search) is an article from the Lawyerist.com website.

Why? Because that site has a ton of credibility, and Google recognized it as potentially relevant. (Correctly, as it turns out, because I was looking for articles about SEO for lawyers, not an SEO consultant, since I’m getting ready to tell you how to avoid paying them.) [Read more…] about Online Marketing and SEO Basics for Lawyers: How the Internet Works

Networking Pro Tip: Know Who’s Doing the Favor

June 6, 2015 By Alison Monahan Leave a Comment

networking

We’ve talked a lot about legal networking (including several not to-dos). Why? Because most lawyers and law students hate networking, but we all know it’s important!

One reason people hate “networking” is that it feels like you’re asking for a favor. Which — frankly — you are!

The good news is that most people like doing favors…as long as it’s clear that you know when they’re doing you a favor.

Otherwise, bad things happen, and your networking efforts can fail in dramatic fashion.

For example …
[Read more…] about Networking Pro Tip: Know Who’s Doing the Favor

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About Us

If you find law school tough, you are not alone! The Law School Toolbox team is here to help you through it. Check out our helpful free content, podcasts, courses and one-on-one tutoring. Thanks for stopping by and drop us a line if you have any questions. We also invite you to join our weekly mailing list, for advice right to your inbox.

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